Digital Media

Gruber on headlines “Lionel Messi Is Impossible”

There’s a boy-who-cried-wolf aspect to the modern art of click-bait headline writing. There are certain patterns that emerge, which I’m sure are statistically shown to work. For example, listicles typically no longer use round numbers like 5, 10, 15, 20 — instead, you see things like “17 Gay Celebs Who Pretend to Be Straight on TV” and “17 Facts That Will Forever Change the Way You Look at These Famous People”. (I didn’t make those up, I saw both of those today in the scammy Taboola links beneath an article on TPM.) I’m sure these tricks work, that there’s all sorts of analytics data that shows it — but no trick works forever. People inevitably catch on.

Source.

Bolding added by me.

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Digital Media

Promoted Pins from Pinterest

popular on pinterest

Pinterest is getting serious about monetizing their model.

In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands in the U.S. to roll out a paid test in our search and category feeds.

These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback— so that Pinterest continues to be a great experience for everyone.

Pinterest kept it’s focus on developing the product, growing the user base and ensuring sufficient engagement levels are reached.

The way Pinterest is going about this, reminds me how Twitter enrolled their advertisement model. If you also recall Twitter was the last in the industry to reach to the conclusion of rolling out their advertisement solutions. 18 months following that they went public.

Following a similar model to Twitter, allowed Pinterest to be embedded into the industry as the prolific referrer of traffic they are today. Brands, publishing houses, cat bloggers, fashionistas, foodies… have the image sharing platform as a reliable source of traffic/income. Now, Pinterest can start to benefit from this relationship and start to fund the sacrifice it required in the beginning.

Image credit Business Insider.

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Digital Media

Amazon has the patent for your photo on a white background.

Amazon was recently awarded the patent to taking pictures of people in front of seamless white backgrounds.

Some details of their “innovation”.

a background comprising a white cyclorama; a front light source positioned in a longitudinal axis intersecting the background, the longitudinal axis further being substantially perpendicular to a surface of the white cyclorama; an image capture position located between the background and the front light source in the longitudinal axis, the image capture position comprising at least one image capture device equipped with an eighty-five millimeter lens, the at least one image capture device further configured with an ISO setting of about three hundred twenty and an f-stop value of about 5.6…

Studio arrangement - patent image 1
Studio arrangement - patent image 2

I hardly think, Amazon is in any state to feel the need to resort to patent trolling, maybe they just wanted to be remembered as the ones to thought that one up themselves?

Techdirt sums it nicely.

[…]Even if it’s never used for trolling, it’s still on record as “something Amazon thought up,” rather than nowhere to be found as studio setups for shooting against a white background have been in use for several decades.

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Digital Media

“Writer’s block” redifined by Russian Bloggers Law

Broken tip of a red pencil.

Widely known as the ‘bloggers law’ the new Russian measure specifies that any site with more than 3,000 visitors daily will be considered a media outlet akin to a newspaper and be responsible for the accuracy of the information published.

Besides registering, bloggers can no longer remain anonymous online, and organizations that provide platforms for their work such as search engines, social networks and other forums must maintain computer records on Russian soil of everything posted over the previous six months.

Here’s the NYTimes article.

No further comments.

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Digital Media

Snapchat rejected $3 billion buyout offer from Facebook

(Reuters) – Mobile messaging start-up Snapchat rejected an acquisition offer from Facebook Inc that would have valued the company at $3 billion or more, according to a Wall Street Journal report on Wednesday.

The active internet/technology adaptation rate is higher in teenagers than adults(see the infographic), Facebook is trying to acquire it’s way through where the teens are.

$3 billion was an investment towards the goal of staying connected with this generation in future, when they are budget holders.

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Digital Media

Now Google connects your online searches to actual stores visits

Google Takes Its Tracking Into The Real World

Google is beta-testing a program that uses smartphone location data to determine when consumers visit stores, according to agency executives briefed on the program by Google employees. Google then connects these store visits to Google searches conducted on smartphones in an attempt to prove that its mobile ads do, in fact, work.

If someone conducts a Google mobile search for “screwdrivers,” for instance, a local hardware store could bid to have its store listing served to that user. By pairing that person’s location data with its database of store listings, Google can see if the person who saw that ad subsequently visited the store.

You qualify if you have an iPhone or an Android smartphone.

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