Digital Media

Promoted Pins from Pinterest

popular on pinterest

Pinterest is getting serious about monetizing their model.

In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands in the U.S. to roll out a paid test in our search and category feeds.

These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback— so that Pinterest continues to be a great experience for everyone.

Pinterest kept it’s focus on developing the product, growing the user base and ensuring sufficient engagement levels are reached.

The way Pinterest is going about this, reminds me how Twitter enrolled their advertisement model. If you also recall Twitter was the last in the industry to reach to the conclusion of rolling out their advertisement solutions. 18 months following that they went public.

Following a similar model to Twitter, allowed Pinterest to be embedded into the industry as the prolific referrer of traffic they are today. Brands, publishing houses, cat bloggers, fashionistas, foodies… have the image sharing platform as a reliable source of traffic/income. Now, Pinterest can start to benefit from this relationship and start to fund the sacrifice it required in the beginning.

Image credit Business Insider.

Digital Media

Amazon has the patent for your photo on a white background.

Amazon was recently awarded the patent to taking pictures of people in front of seamless white backgrounds.

Some details of their “innovation”.

a background comprising a white cyclorama; a front light source positioned in a longitudinal axis intersecting the background, the longitudinal axis further being substantially perpendicular to a surface of the white cyclorama; an image capture position located between the background and the front light source in the longitudinal axis, the image capture position comprising at least one image capture device equipped with an eighty-five millimeter lens, the at least one image capture device further configured with an ISO setting of about three hundred twenty and an f-stop value of about 5.6…

Studio arrangement - patent image 1
Studio arrangement - patent image 2

I hardly think, Amazon is in any state to feel the need to resort to patent trolling, maybe they just wanted to be remembered as the ones to thought that one up themselves?

Techdirt sums it nicely.

[…]Even if it’s never used for trolling, it’s still on record as “something Amazon thought up,” rather than nowhere to be found as studio setups for shooting against a white background have been in use for several decades.

Stream of consciousness

A love letter to Twitter >> adieu by Douglas Bowman

As a Twitter user, I have witnessed this simple communications tool used to help unlock long-locked doors, to promote cultural awareness and sensitivity, to tear down walls of oppression, to alter the way businesses attend and respond to customers, to connect people in ways never before thought possible, and to democratize the creation and flow of information around the world. I have met and interacted with so many incredible people because of Twitter.

Original love letter.

For all the reasons above and more, I love Twitter.

Digital Media

“Writer’s block” redifined by Russian Bloggers Law

Broken tip of a red pencil.

Widely known as the ‘bloggers law’ the new Russian measure specifies that any site with more than 3,000 visitors daily will be considered a media outlet akin to a newspaper and be responsible for the accuracy of the information published.

Besides registering, bloggers can no longer remain anonymous online, and organizations that provide platforms for their work such as search engines, social networks and other forums must maintain computer records on Russian soil of everything posted over the previous six months.

Here’s the NYTimes article.

No further comments.

Digital Media

Snapchat rejected $3 billion buyout offer from Facebook

(Reuters) – Mobile messaging start-up Snapchat rejected an acquisition offer from Facebook Inc that would have valued the company at $3 billion or more, according to a Wall Street Journal report on Wednesday.

The active internet/technology adaptation rate is higher in teenagers than adults(see the infographic), Facebook is trying to acquire it’s way through where the teens are.

$3 billion was an investment towards the goal of staying connected with this generation in future, when they are budget holders.