Digital Media

Now Google connects your online searches to actual stores visits

Google Takes Its Tracking Into The Real World

Google is beta-testing a program that uses smartphone location data to determine when consumers visit stores, according to agency executives briefed on the program by Google employees. Google then connects these store visits to Google searches conducted on smartphones in an attempt to prove that its mobile ads do, in fact, work.

If someone conducts a Google mobile search for “screwdrivers,” for instance, a local hardware store could bid to have its store listing served to that user. By pairing that person’s location data with its database of store listings, Google can see if the person who saw that ad subsequently visited the store.

You qualify if you have an iPhone or an Android smartphone.

Digital Media

Facebook launches Graph Search

Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search, and it starts today with a limited preview, or beta.

via Facebook Newsroom.

With the help of the tremendous amount of data gathered of it’s users Facebook has been actualizing their social graph over the last couple of years. And it seems that they are finalizing a product that offers a competitive service to Google Search. I doubt the FB Graph will help us to find a Tennis court nearby, but it will help us who, in my network, likes to play tennis and also lives nearby. Screenshot-SearchBar-MyFriendsWho

#####Why would this work?

I am convinced this will be their USP in causing a dent to Google’s dominance in search. This is not the first time Google challenged with a different approach to search, we have seen Microsoft ‘trying’ it with Bing. I find the Search Graph to have a higher chance than that, as FB users are already spending tremendous amount of time on the site engaging with their friends’ or brand content.

#####Better contextual advertising offering?

I think so. Facebook shows us advertising that’s based on out interests, likes, hobbies and social network. And now with the added piece of current intention data gathered by search we will be seeing better targeted adverts on the platform.

Digital Media

Apple now doesn’t depend on Google Maps

It is well spread in the news that Apple is ditching Google’s services for an in-house solution, which offers a more realistic approach to the mobile world of cartography. (See the original news at it’s source at 9to5Mac.)

Having an almost native application removed from the 6th iteration of their mobile operating system shows how dedicated Apple is to remain independent in providing such a core mobile service. It took them 4 acquisitions to offer that same service (see purchases of Placebase, C3 Technologies, and Poly9).

What will they do about the search? Nothing! they don’t have to do anything, consumer level information gathering is done & spread around dedicated apps. Search will stay as an additional option browser for extra’s information that can’t be delivered by these dedicated sources.

I am hoping Google will start thinking about delivering value on top the core services they are providing, or else…


Speaking of search… have you heard of Microsoft’s new social approach to search (news article here)? It aims to connect you with relevant though leaders related to your search term. (definitely deserves it’s own post).



My stories in the FT this week


Digital Media

Patent Play, Directed by Microsoft.

I find it more & more intriguing that how emerging industries shape themselves and give birth to new business models, and force old players to re-invent themselves to adapt to new challenges.

Microsoft has announced that it has signed a new patent licensing agreement with LG Electronics, covering LG smartphones, tablets, and any other devices that run either Android or Google’s Chrome OS. (From Verge:Microsoft signs LG to Android patent-licensing agreement)
Patent protection agreements like these pushes Google and smartphone manufacturers to a corner as well as establishing a tone of terror to an eco-system that was meant to be open, by definition.

Google pushed Android to the ‘open’ before the very first iteration of iPhone, with the controversial escort of Eric Schmit. Back in those days, Microsoft’s work for mobile was limited to knock-off versions of Windows OS which were mainly distributed by companies like HTC (Also read MG Siegler’s – Why I hate Android for more detail on these). But after Apple & Google’s massive investments in their respective mobile-dedicated operating systems. Microsoft started to become obsolete to this trending market, and started to follow an indirect route to mobile. While Microsoft is slowly starting to push their own mobile OS with companies like HTC, they are also creating a strong presence with the lesser-complex mobile phone market with their partnership with Nokia (Follow @tomiahonen on twitter for his in-depth point of view on Elop’s involvement in Nokia).

Now, when we observe the mobile OS market; while the Android phones are leading (IOS & Windows Mobile) with the amount of most activations a day. The position of Microsoft as a challenger in the pushs them to attack to the market share piece by piece. This will allow them to;

  1. Drive IP driven profit from every Android handset that’s ever sold(currently this means they are getting a cut from 70% of smartphone sales in USA alone).

  2. Intimidate handset manufacturers from using what’s freely available to them (Android). As well as offering their own solution.



p>It’s saddening to see Google’s policy of openness for Android stands for, leave the eco-system out in the open/ unattended. They are destined to lose trust of the smartphone manufacturers as well as a great vertical for them to sell so-lo-mo based advertising. However I can’t deny how inspiring it is to see how Microsoft is attacking the herd sheep by sheep and using advantage of being the market challenger.


This is a graph that shows which companies are in a patent war in the mobile industry, you can see how agressively Microsoft is positioned. You can also find the interactive version of this graph here.

Stream of consciousness

Long time no type

Did you know that google has a warning system that says o you haven’t updated blog for like 3426 days? well you shouldn’t since they don’t. well my personal google should at least have that. I am not a veeery busy person whom has has to comfort of procrastinating every time needed, yeah but it’s okay when web3.0 comes my online google software will have such a customization option.

it is sometimes really hard to keep the topic in nothing.