Communication Design, Design, Digital Media

Snap inc. Introduces Spectacles!

Snapchat does what it does best and alleviates their users use of the platform. They are introducing sunglasses that takes snaps, called spectacles!

Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories.

We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses – available in 3 different colors!

Spectacles are K.I.S.S!

Sunglasses with camera, storage and battery. Brilliant. I appreciate how simple & single-purpose the product is. You don’t have to use your phone but you can still snap.

Can’t wait to find out how this will turnout for the platform.

Curious about K.I.S.S. ? follow through here.

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Digital Media

The year of The Drop

This will be the year of The Drop. We will drop social from social media as all media is social; we will drop digital and mobile from digital & mobile marketing as all marketing is digital and mobile; we will drop advertising from advertising agency as their future is in helping clients creatively realize opportunities; we will drop global from global marketing officer as all marketing leaders need to be global in thought and intent.

Jim Stengel – on How Marketing Will Change In 2013: The Strategic Forecast

via FastCoCreate

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