Pinterest is getting serious about monetizing their model.
In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands in the U.S. to roll out a paid test in our search and category feeds.
These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback— so that Pinterest continues to be a great experience for everyone.
Pinterest kept it’s focus on developing the product, growing the user base and ensuring sufficient engagement levels are reached.
The way Pinterest is going about this, reminds me how Twitter enrolled their advertisement model. If you also recall Twitter was the last in the industry to reach to the conclusion of rolling out their advertisement solutions. 18 months following that they went public.
Following a similar model to Twitter, allowed Pinterest to be embedded into the industry as the prolific referrer of traffic they are today. Brands, publishing houses, cat bloggers, fashionistas, foodies… have the image sharing platform as a reliable source of traffic/income. Now, Pinterest can start to benefit from this relationship and start to fund the sacrifice it required in the beginning.
Image credit Business Insider.